Tribes India

MARKETING

1

Sales

Smt. Mamta Sharma,SM (Mktg. Dev)

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011-26525401 

a

Providing authentic Tribal products to customers

-do-

-do-

-do-

1. Sourcing from authenticated tribal sources.

2. Promoting Tribal craft Mark

b

Ensuring quality of products

-do-

-do-

-do-

1. Follow established market standards and standardized specifications for different products.

c

Providing good shopping experience to customers

-do-

-do-

-do-

Interior designing of the showroom

Visual Merchandising of stock

d

Establishing infrastructure for creating marketing opportunities for tribal products

-do-

-do-

-do-

1. Establishing new outlets at different places

2. Organizing and participating in domestic and international exhibitions

2

Sourcing:

-do-

-do-

-do-

a

Empanelment of tribal artisans

-do-

-do-

-do-

Identification/Selection/Verification of suppliers as per guidelines for empanelment

Certificate of scheduled Tribe

b

Purchase

-do-

-do-

-do-

Purchase /Receipt of samples

Assessment of marketability based on Market feedback of samples at the outlets

Finalization of purchase and sale price

Placing purchase order

c

Payment for the items purchased

-do-

-do-

-do-

Receipt of stocks

Acknowledgement of stock

d

Revision in price

-do-

-do-

-do-

Proposal from supplier with justification

Assessment of the justification by RO and the committee at HO

MFP

3

MFP Marketing Development Activity & Skill Up gradation of MFP Gatherers

Sh. Amit Bhatnagar Dy. Gen. Manager,

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011-26517036

Examination of the proposal & approvals

Execution of MOU & transfer of through Regional Offices

Copy of MOU & Action Plan

Monitoring of the projects

Physical & financial progress

Release of further funds

on receipt of utilization of earlier & satisfactory progress of the project

Evaluation of the project(Internal /external agencies)

H&IG

4

Training, Capacity building and Skill Up gradation of tribal artisans to enhance their income

Sh. S.K.Mishra

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011-26569014

· Selection & verification of places, crafts & artisans.

Senior Manager

· Mobilization of the artisans for training.

· Identification of training Implementing Agencies (IA) & verifying their credentials.

· Assessment of the ability of IA and award to undertake the assignment.

· Receipt of training proposal

· Processing of proposal

· Seeking amendment/clarification for shortcomings in the proposal.

· Sanctioning the proposal

Release of funds

· Completion of the training

· Maintenance of records as per the norms mentioned in the guidelines.

· Preparation & submission of DR as per the guide-lines.

· Preparation & submission of UC to HO.

· Classification of Samples

· Costing of the samples

· Dispatch of the samples to HO

Feedback of test marketing

R&D

5

Research on value addition & testing of commodities

Sh Amit Bhatnagar, Deputy General Manager,

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011-26517036

Testing of samples & issue of report

Sample

R&D

Invitation of proposals from reputed institutions and universities on value addition of selected MFP commodities & their examination & selection

Detailed proposal complete in all respect in given formats

Execution of MOU & release of funds

Copy of MOU & Action Plan

Monitoring of projects

Quarterly/half yearly through a committee of technical experts

Release of further funds

Based on performance & receipt of utilization certificate & other document

Final Report

MARKETING

1

Sales

a

Providing authentic Tribal products to customers

Customer feedback

Continous process

NA

b

Ensuring quality of products

Follow established market standard such as FPO, AGMARK, ISI, PFA. Use of natural raw material

Continous process

-do-

c

Providing good shopping experience to customers

Use of professional advise

Continous process

-do-

d

Establishing infrastructure for creating marketing opportunities for tribal products

-do-

120 days from the date of finalisation of site

days

2

Sourcing:

a

Empanelment of tribal artisans

-do-

60 days from the date of selection

days

b

Purchase

60 days from the date of receipt of samples

days

c

Payment for the items purchased

Within 30 days of receipt of stock

days

d

Revision in price

Within 45 days of receipt of proposal at RO

days

MFP

3

MFP Marketing Development Activity & Skill Up gradation of MFP Gatherers

Time

days

Examination of the proposal / approval

 -do-

30 (From date of receipt of proposal)

days

Execution of MOU &transfer of 1st installment funds

 -do-

15-20 (From date of execution of MoU)

 days

Monitoring of the projects

  -do-

Concurrent

 days

MFP

Release of further funds

  -do-

15-20 (From Date of receipt of U.C. &  Completed Documents)

 days

Evaluation of the project(Internal /external agencies)

  -do-

Concurrent / on completion

 days

H&IG

4

Training, Capacity building and Skill Upgradation of tribal artisans to enhance their income

Training with different components as per the time slots indicated

Selection of places, crafts & artisans and Mobilization of the artisans for training

45 days from the date of identification.

Selection of training Implementing Agencies (IA).

30 days from the date of identification of I.A.

Receipt of training proposal, Processing & sanctioning

30 days from receipt of the proposal.

Release of funds

7 days from the date of sanctioning of proposal

Mid-term appraisal of training

45 days from the commence-ment of the training

Completion of the training

100 days from the commence-ment of the training.

Preparation and submission of Documentation Report & Utilisation Certificate to HO.

60 days from the date of completion of training.

Classification, costing & despatch of Samples to Head Office.

45 days from the date of completion of training

Feedback of test marketing

90 days from the date of delivery of the samples to Tribes India, 9 Mahadev Road, New Delhi

R&D

5

Research on value addition & testing of commodities

Time

days

Testing of samples & issue of report

R&D

 -do-

15 ( From Date of Receipt of Samples)

 days

Invitation of proposals from reputed institutions and universities on value addition of selected MFP commodities & their examination & selection

 -do-

16-90 days from the date of receipt of proposal

 days

Execution of MOU & release of Ist installment

  -do-

30 ( From date of execution of MoU)

 days

Release of further funds

  -do-

30 ( From Date of receipt of U.C. & completed Document)

 days

Final Report

  -do-

As per MoU

 days

Mobile Number

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