The activity of marketing development of tribal products envisages TRIFED’s role as a facilitator, service provider and market developer. This involves exploring marketing possibilities in national as well as international markets, creating opportunities for marketing tribal products on a sustainable basis, creating a brand and skill upgradation & capacity building of the tribals. The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products on which the lives of tribals depend. In order to achieve its objective, TRIFED is marketing tribal products through its 36 own showrooms by the name of “Tribes India” Outlets and 9 consignment showrooms in association with State level Organisations promoting handicrafts.
TRIFED has been undertaking sourcing of various handicraft, handloom and natural & food products from individual tribal artisans, tribal SHGs, Organisations/Agencies/NGOs working with tribals. The same is being sold through its Outlets and Exhibitions.
Aadishilp: TRIFED has been organizing National Tribal Craft Expo “Aadishilp”, wherein tribal artisans/groups/organizations are invited to participate in this Expo and showcase their rich tribal heritage. The main objective in holding these events is to provide an opportunity to tribal artisans to showcase their ethnic crafts and to interact directly with art lovers to learn about their taste and preferences. This helps them in adapting their product designs and creations accordingly. It is an attempt to present tribal art and culture in holistic manner, which has been receiving encouraging response from all quarters.
Aadichitra: TRIFED also organises Áadichitra’- an exhibition of tribal paintings, in which tribal paintings are exclusively displayed and sold. The tribal artists are also invited to demonstrate their art in these exhibitions. Encouraged by the response, TRIFED has been organizing such exhibitions at various locations across the country.
OCTAVE: TRIFED participates in the OCTAVE - a dance festival of North Eastern Region, organized by Ministry of Culture, Govt. of India. TRIFED is associated with this event from 2008-09 onwards. TRIFED facilitates participation of artisan from North Eastern Region and provide them the opportunity to showcase and market their products.
Tribal Artisan Mela (TAM) : TRIFED initiated a new concept of organizing Tribal Artisan Mela (TAM) as an exercise to reach tribals located in interior tribal areas and source tribal art and craft directly from the tribal artisans/group of artisan. As per this initiative, TRIFED in association with State Govt. /organizations invites tribal artisans to an exhibition area where they bring their items. TRIFED depute its Merchandising team to these Melas to identify the items which can be marketed through its outlets and also suggests the modifications if any, required to make the items more marketable. This initiative not only helps in sourcing unique tribal art and craft but also helps in spreading message about TRIFED’s activities and how tribal can avail of the benefits of TRIFED’s activities. Through these TAMs, efforts are made to empanel new artisans as potential suppliers to TRIBES INDIA outlets and also add new and innovative design artifacts in the existing product line.
Besides participating in various domestic exhibitions across the country, TRIFED also participates in international exhibitions/trade fairs through Export Promotion Council For Handicrafts (EPCH) and India Trade Promotion Organisation (ITPO) in various countries for promotion of tribal products. During the current year TRIFED participated in two International Exhibitions i.e., Import Shop Berlin, Germany and AFL, Milan, Italy.