Having been launched in 1987 with an aim to support and promote the economic interest of the hitherto overlooked tribal artisans of India, TRIFED (Tribal Co-operative Marketing Development Federation Of India Limited) is making rapid strides by enriching its repertoire of products and expanding its operations. It is a national-level apex organization functioning under the administrative control of the Ministry of Tribal Affairs, Govt. of India. TRIFED, under the brand name TRIBES INDIA, markets the handcrafted products directly procured from the tribals in India through its 73 brick and mortar outlets all over India.
We at Tribes India, offer top-end textiles, paintings, home decor items, jewellery, metal crafts, and other heritage products that in tandem with the qualified designers are delicately handcrafted by the original tribal artisans of the country. Each Tribes India product, catering well to the tastes of modern folk, is marked by the diversified Indian tribal culture, traditions and practices which pervade almost all aspects of Indian culture and civilization.
With strategic marketing plans launched from time to time, a wide range of thoughtful and handcrafted products that carry an indelible mark of their rich ancient cultural heritage are procured, marketed and made available to the passionate indigenous as well as foreign buyers. To ensure a wider reach to genuine art lovers, millennial fashionistas and ethnic folk, Tribes India is successfully engaged in making its presence felt on its own e-commerce platform viz. www.tribesindia.com besides other popular ones such as Amazon, Flipkart, Snapdeal, GeM to mention a few.
The current version of ecommerce platform www.tribesindia.com has been developed and maintained by Roving Labs (www.roving.in)